HoSoMoTo is the trusted partner for SMEs navigating digital change by providing clear, practical training and guidance that turns technology into a competitive advantage.

At first glance, many people notice that HoSoMoTo sounds distinctly Japanese. We take that as a compliment.

Japan’s approach to business has long been admired for its combination of discipline, integrity, and relentless pursuit of improvement.

These qualities resonate deeply with what HoSoMoTo stands for: clarity, capability, and confidence for every small and medium business navigating digital change.

While our roots are proudly British, our mindset draws inspiration from five timeless Japanese principles that shape how we think, work, and partner with our clients.

Although our name was born from the initials of our founders, the connection to these Japanese values is no coincidence. 

They perfectly express the mindset that drives our work:

• Kaizen – continual progress

• Gemba – grounded understanding

• Shokunin – pursuit of excellence

• Omotenashi – genuine service

• Ikigai – purposeful impact

Together, these ideas define a consultancy that blends Eastern discipline with Western practicality — helping UK businesses harness technology with focus, respect, and long-term success in mind.

HoSoMoTo may sound Japanese.

In many ways, it behaves like a Japanese brand should: with clarity, craftsmanship, and care in everything we do.